Developing relations more than sustaining clients. This 4 main areas are the keys to develop and implement the activation or reactivation your project.
Originally, the term ‘brand’ referred to the mark that cattle ranchers put (‘branded’) on their cattle.
A brand is the sum total of the experience people have with our organization. It gather’s in a holistic vision of the all system where it stands in order to provide a clear message and guidance to their audience, uses sensory to reach the 5 senses of individuals and organizations.
Therefore, the communication today lies in creating and reflecting human values, it seeks to reach the emotional side of humans and environmental responsibility.
Corporate Social responsibility is an ethical theory in which individuals are accountable for fulfilling their civic duty, and the actions of an individual must benefit the whole of society. In this way, there must be a balance between economic growth and the welfare of society and the environment. Reducing carbon footprints. Improving labor policies. Participating in fairtrade. Charitable giving. Volunteering in the community. Corporate policies that benefit the environment. Socially and environmentally conscious investments.
A communications strategy may be based in audience insights and motivation, content creation and storytelling. But in the context we are, it is so much more than only that. It is about creating momentum, understanding what motivates our audience, how and where to talk to them, and how we need to be consistent in all the platforms we can be present, so where we can engage with others. We may reach part of our audience and generate some engagement, but if you can’t tie this to an overarching organizational goal, then we shouldn’t be spending time on it.
Today, we are living in a whole new world,the internet, which brought connectivity and transparency to our lives, and has been largely responsible for these power shifts, that also influenced people.
Now, the power lies not with individuals but with social groups.
These shifts have radically changed our world in a world where the horizontal, inclusive, and social forces trump the vertical, exclusive, and individual forces.
Communities are now even more powerful.